PETA India asked Amul to start producing vegan milk. People for the Ethical Treatment of Animals aka PETA an animal rights organisation based in the USA. PETA wrote to Amul Managing Director R S Sodhi in a letter that to expand his business to produce vegan milk. According to PETA Amul should get benefited from the booming vegan market. And this tweet started a storm on Twitter.
Amul is India’s largest producer of milk and dairy products. Amul gives employment to 100 million poor farmers. In response to PETA’s letter RS Sodhi asked PETA will they give livelihood to 100 million poor farmers? Who will pay for children school fee? How many can afford expensive lab manufactured factory food made out of chemicals?
After storming on Twitter PETA stated that It was only informing Amul to follow the current vegan product trend in the market and to make a good business decision in this scenario.
In this report, PETA highlighted a 2018 report by global food corporation Cargill. This report states that consumers attitude about dairy is changing around the world. Dairy usage in some categories declined in the last two decades because dairy is no longer considered a vital element of a diet and according to the organization.
Amul is an Indian dairy cooperative society managed by the Gujarat Co-operative Milk Marketing Federation Ltd.